
How big data is transforming creative commerce
Clip: 10/17/2019 | 9m 1sVideo has Closed Captions
How big data is transforming creative commerce
Big data is disrupting nearly every aspect of modern life. Artificial intelligence, which involves machines learning, analyzing and acting upon enormous sets of data, is transforming industries and eliminating certain jobs. But that data can also be used to appeal more directly to what customers want. Special correspondent and Washington Post columnist Catherine Rampell reports.
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...

How big data is transforming creative commerce
Clip: 10/17/2019 | 9m 1sVideo has Closed Captions
Big data is disrupting nearly every aspect of modern life. Artificial intelligence, which involves machines learning, analyzing and acting upon enormous sets of data, is transforming industries and eliminating certain jobs. But that data can also be used to appeal more directly to what customers want. Special correspondent and Washington Post columnist Catherine Rampell reports.
Problems playing video? | Closed Captioning Feedback
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...